markandey asked:


Designing a mortgage service is an important factor to remain updated with the market and its ups and downs and also its fluctuating styles how they possibly swing in near future.

The website requires database integration and ASP pages so as to keep the update information about the current movement of the market. Here is a brief hint what type of web designs in the mortgage business could suit you the best.

The most central attraction of the website is its Home Page or the dealing page or the Business Page, whatever you may call, but it should definitely be designed to show all angles of your business in your website, since it gives the first hand and the foremost impression to the customer in a way to magnetize him to enter your business propositions that you wish him to draw and invite.

The first webpage is planned to contain the data that not only attract your potential customer but also to feel his pulse rightly, what he needs and how can he derive the real advantage of your website.

If it concerns loan, the information should be thoroughly suggestive how, where and whom the customer could apply for his needs. In short, if it concerns any other subject that the customer wishes to go for details, he should easily be able to find its route to go through website.

In short, the first page of the website carries the vital information to attract the customer to find his requirements in the following pages that he wishes to search and that particular provision should be strikingly clear as a pointer to fetch his attention.

Coming to other part of the website, at least you need to offer at least eight pages to the resources that you could offer to him to the category called “resources”.

The resources should include the one where your visitor could easily search rates from all other resources and should find yours as one of most competitive and reasonable, depending on the quality of work, that you may wish to make him realize while searching your Website.

However, you have to provide a link to enable him to apply his requirements online and then it is left to the sales team to do the rest of its work.

There should be an additional point of the daily market update feature to indicate the direction where the market is moving, a column for trend of the interest rates and Mortgage Point Change. Under the resources column, there should be specific provision for identifying Loan Programs, Purchase & Refinance, and the like.

To make the site more attractive and to facilitate the customer, one can also add tools such as calculators, rate alerts, check loan status, refinance analysis with an additional section for visitor’s attraction to recommend the site to his friends. The capability of such tools is important and necessary for the visitor to check and verify the authenticity of the website and its standard.

A separate section explaining the loan process to your customer is equally essential. The visitor would naturally be interested in knowing what procedures he is to follow to apply for mortgages.

It shall be equally interesting to provide a glossary for common and specific items or services based on uncommon questions (FAQ), and even otherwise you can create such answers based on the assumption of FAQs, which shall be an easier course for the visitor to understand the item quickly that he is seeking for and the procedure that he has to adopt. Moreover, this process is likely to reduce the common queries and save your time.

Your

website should depict good color combination and look enjoyable to the eye. The dull colors or black colors or unattractive color may not encourage the customer to spend more time on the website. Your graphs should be choosy and gorgeous for fast loading since the speed does matter in such research work; slow speed has little value these days. The visitor does not want to spend time in waiting, and he prefers fast action and swift results.

Your

website should be well matched with most of the browsers that people generally use in a cyber points like Netscape, Internet Explorer, Opera, etc. The website should always be easy to use and should be nice to look at, competitive and love to use.



TRACEY