Jan
25
Mortgage Leads, Where to Begin
Filed Under Sales | Leave a Comment
Jay Conners asked:
If you are considering investing your hard earned money with a mortgage lead company, or you are switching lead companies because you have gone through the pain of seeing your money go down the drain, here is a good place to begin.
Before you take that leap of faith with a lead company, take a step back and reexamine exactly what it is you are looking for from a lead company.
You should be looking for the exact same thing that you would expect from any other reputable company that you deal with. And that would be good quality service.
Before you invest your money, research the company, most of the research can be done right there on their web site. Read the FAQ’s, read about their return policy, read about how they acquire their leads, etc.
Once you have read all there is to read about their company, give them a call and speak with someone in their customer service department. Ask as many questions you feel to be appropriate, and verify everything you have read with them.
You should be able to get a good read on the company from the customer service representative about what their company has to offer. And make sure their answers to your questions are matching up to what their site implies.
Lead generation will be something you definitely want to research. It is crucial for you to find out where exactly the lead companies obtain their leads from.
Do they own and operate their own sites to obtain their leads? Or are they buying their leads from other lead companies and recycling them?
Remember, as with just about everything else, the better the quality of the product, the better your chances of success with it. The same holds true for mortgage leads.
Also, consider the pricing that is involved. Make sure you compare companies, and will you be getting what you paid for? You don’t want to be spending twenty-five dollars on a lead that has already been sold five to seven times.
Check out their return policy. Is it fair? Will they refund your money if the contact information is bad? Will they return your lead if the person on the lead is not responding to your calls? Will they return your lead if the customer says something to the effect of, “ I took care of that months ago.”
There is a lot to consider, so before you invest your hard earned money, take the time to do your research.
One more thing . . .
Before investing, call the lead company to make sure someone answers the phone, if you have to leave a message, make sure they return your call. Than, e-mail them and make sure you get a response, if not move on. If they are unresponsive now, you can bet they will be unresponsive when you have an issue with the lead.
You have worked very hard for your money, so before you invest it with a lead company, make sure you do enough research where you know that whatever company you decide to go with, you will be getting the best return on your investment. Good luck.
SANTIAGO
If you are considering investing your hard earned money with a mortgage lead company, or you are switching lead companies because you have gone through the pain of seeing your money go down the drain, here is a good place to begin.
Before you take that leap of faith with a lead company, take a step back and reexamine exactly what it is you are looking for from a lead company.
You should be looking for the exact same thing that you would expect from any other reputable company that you deal with. And that would be good quality service.
Before you invest your money, research the company, most of the research can be done right there on their web site. Read the FAQ’s, read about their return policy, read about how they acquire their leads, etc.
Once you have read all there is to read about their company, give them a call and speak with someone in their customer service department. Ask as many questions you feel to be appropriate, and verify everything you have read with them.
You should be able to get a good read on the company from the customer service representative about what their company has to offer. And make sure their answers to your questions are matching up to what their site implies.
Lead generation will be something you definitely want to research. It is crucial for you to find out where exactly the lead companies obtain their leads from.
Do they own and operate their own sites to obtain their leads? Or are they buying their leads from other lead companies and recycling them?
Remember, as with just about everything else, the better the quality of the product, the better your chances of success with it. The same holds true for mortgage leads.
Also, consider the pricing that is involved. Make sure you compare companies, and will you be getting what you paid for? You don’t want to be spending twenty-five dollars on a lead that has already been sold five to seven times.
Check out their return policy. Is it fair? Will they refund your money if the contact information is bad? Will they return your lead if the person on the lead is not responding to your calls? Will they return your lead if the customer says something to the effect of, “ I took care of that months ago.”
There is a lot to consider, so before you invest your hard earned money, take the time to do your research.
One more thing . . .
Before investing, call the lead company to make sure someone answers the phone, if you have to leave a message, make sure they return your call. Than, e-mail them and make sure you get a response, if not move on. If they are unresponsive now, you can bet they will be unresponsive when you have an issue with the lead.
You have worked very hard for your money, so before you invest it with a lead company, make sure you do enough research where you know that whatever company you decide to go with, you will be getting the best return on your investment. Good luck.
SANTIAGO
Dec
30
Sean Flanagan asked:
1) Make the House Beautiful
“Curb appeal” is the word usually used to describe this. In other words, when someone pulls up to the house and looks at it, it is very appealing. A little well thought out landscaping can go a very long way. Plus, it’s cheap.
Remember, you never get a 2nd chance to make a 1st impression. If you keep this in mind when preparing your house to sell, you will be just fine. If not, you are fighting an uphill battle.
Key areas to pay extra attention to are front yard, foyer, kitchen, bathrooms and master bedroom. I’m not saying to neglect the other areas, but these are usually the most important… especially to the wife. By the way, the wife is usually the decision maker, at least in my house anyways!
2) Drive traffic
The next step in the house sale process is to drive traffic to the house. I don’t mean physically get in your car and drive people there, what I mean is make as many people in the area know that the house is for sale as possible. In short, market the house! Marketing is one of, if not the, most important part of sales processes. After all, if you have enough people who know about and want what you are selling, it shouldn’t be that hard to sell, right?
There’s many ways to market a house for sale.
The absolute best way I know to sell a house is to already have buyers waiting before you even put it up for sale. I accomplish this by building a solid buyers list and staying in touch with them. I use a website designed specifically for finding buyers in a certain area, then capture their contact information and make them aware every single time I have a house available in their area. I sell most of my houses this way without ever even lifting a finger.
If you are going to market the house on your own, the 2nd best way I have found is to use handwritten or printed “bandit” signs which give a description of the house and the approximate down payment and monthly payment to purchase. I never put the actual price on these signs for the same reason that car dealerships don’t advertise price. Most consumers think in terms of how much it will cost to get into the deal and how much it will cost each month to stay in it.
If you intend on using a realtor® to market your house, be very careful!
Marketing is a key ingredient in selling your house and if you get locked into a contract with a realtor® who doesn’t do his part, you will have a long road ahead of you. If you must list the house, try to negotiate an agreement with the realtor® which allows you to find your own buyer and avoid paying a commission.
After all, you don’t want to do all the work and still have to pay a commission do you?
However, make sure you operate honestly. If the realtor® does his job, make sure he gets the commission he earned.
NOTE: Unless you know a “good” realtor®, you are often better off just using a flat fee listing. The way this works is you pay a company a small fee and they put the house in the MLS for you.
3) “Guide” the buyer
This is an extremely important step to making this system work. Whenever possible, you want the buyer to obtain financing through a mortgage broker or lender that you know will do a great job. Believe it or not, it is very hard to find one that will do a good job. While they do exist, they are far and few between.
This is a critical step because if you send your buyer to the wrong person, you can end up wasting a month or more with a broker who doesn’t know what they are doing. Unfortunately, some brokers will tell you they can do a loan and then 45 days later tell you they can’t. While their intentions may have been good, their knowledge of the lenders programs weren’t.
The end result is that you have wasted a month or so and probably lost your buyer. So, make sure you find a good mortgage broker or lender and then build a sound relationship with them. Once you start sending them business regularly you will become their top priority.
4) Manage your team
Your “team” is your buyer, mortgage broker and title agent. If you are using a realtor®, they are part of your team as well. Regardless, they all need to be managed. If you want to make sure your house sells, you can’t sit back and expect everything to fall into place. This will ever happen in real estate. You need to stay in regular contact with your mortgage broker, buyer and title agent. Whenever you speak, ask probing questions. This way you can help solve any problems that may arise, hopefully before they turn into major problems.
5) Collect Check
Congratulations! You sold your house. Now take your profits and reinvest in strong marketing to find more great deals.
SEBASTIAN
1) Make the House Beautiful
“Curb appeal” is the word usually used to describe this. In other words, when someone pulls up to the house and looks at it, it is very appealing. A little well thought out landscaping can go a very long way. Plus, it’s cheap.
Remember, you never get a 2nd chance to make a 1st impression. If you keep this in mind when preparing your house to sell, you will be just fine. If not, you are fighting an uphill battle.
Key areas to pay extra attention to are front yard, foyer, kitchen, bathrooms and master bedroom. I’m not saying to neglect the other areas, but these are usually the most important… especially to the wife. By the way, the wife is usually the decision maker, at least in my house anyways!
2) Drive traffic
The next step in the house sale process is to drive traffic to the house. I don’t mean physically get in your car and drive people there, what I mean is make as many people in the area know that the house is for sale as possible. In short, market the house! Marketing is one of, if not the, most important part of sales processes. After all, if you have enough people who know about and want what you are selling, it shouldn’t be that hard to sell, right?
There’s many ways to market a house for sale.
The absolute best way I know to sell a house is to already have buyers waiting before you even put it up for sale. I accomplish this by building a solid buyers list and staying in touch with them. I use a website designed specifically for finding buyers in a certain area, then capture their contact information and make them aware every single time I have a house available in their area. I sell most of my houses this way without ever even lifting a finger.
If you are going to market the house on your own, the 2nd best way I have found is to use handwritten or printed “bandit” signs which give a description of the house and the approximate down payment and monthly payment to purchase. I never put the actual price on these signs for the same reason that car dealerships don’t advertise price. Most consumers think in terms of how much it will cost to get into the deal and how much it will cost each month to stay in it.
If you intend on using a realtor® to market your house, be very careful!
Marketing is a key ingredient in selling your house and if you get locked into a contract with a realtor® who doesn’t do his part, you will have a long road ahead of you. If you must list the house, try to negotiate an agreement with the realtor® which allows you to find your own buyer and avoid paying a commission.
After all, you don’t want to do all the work and still have to pay a commission do you?
However, make sure you operate honestly. If the realtor® does his job, make sure he gets the commission he earned.
NOTE: Unless you know a “good” realtor®, you are often better off just using a flat fee listing. The way this works is you pay a company a small fee and they put the house in the MLS for you.
3) “Guide” the buyer
This is an extremely important step to making this system work. Whenever possible, you want the buyer to obtain financing through a mortgage broker or lender that you know will do a great job. Believe it or not, it is very hard to find one that will do a good job. While they do exist, they are far and few between.
This is a critical step because if you send your buyer to the wrong person, you can end up wasting a month or more with a broker who doesn’t know what they are doing. Unfortunately, some brokers will tell you they can do a loan and then 45 days later tell you they can’t. While their intentions may have been good, their knowledge of the lenders programs weren’t.
The end result is that you have wasted a month or so and probably lost your buyer. So, make sure you find a good mortgage broker or lender and then build a sound relationship with them. Once you start sending them business regularly you will become their top priority.
4) Manage your team
Your “team” is your buyer, mortgage broker and title agent. If you are using a realtor®, they are part of your team as well. Regardless, they all need to be managed. If you want to make sure your house sells, you can’t sit back and expect everything to fall into place. This will ever happen in real estate. You need to stay in regular contact with your mortgage broker, buyer and title agent. Whenever you speak, ask probing questions. This way you can help solve any problems that may arise, hopefully before they turn into major problems.
5) Collect Check
Congratulations! You sold your house. Now take your profits and reinvest in strong marketing to find more great deals.
SEBASTIAN